Take a peek between the cotton-ball clouds, and you’ll find nicchi on Eager Island. Yes, that’s the island shaped like a puzzle piece. nicchi is asleep at the south end, on Clammy Beach. The sound of pink noise washes over him.  

Woosh!

The crash of a big wave. nicchi rubs his eyes, still dreaming of blue hot dogs with yellow and purple sauce. He licks his lips. nicchi is hungry. Maybe he can find food on the beach?

There! Is that a banana? No, it’s a yellow plastic horseshoe. nicchi picks it up and deciphers the letters stamped onto it: K–I–N–K–Y. Not exactly edible, but he stuffs it in his pocket anyway.

Under a divi-divi tree there is a tall heap of oyster shells. They have all been cracked open and emptied. No oysters or pearls left. Strange. nicchi has never seen scratch marks on shells before. Peeking out of the pile of oysters is a piece of rope. It’s thick and so beautiful. It has all the colors of the rainbow and then some. nicchi gives it a good pull. <memphisa>B<memphisa><memphisb>Z<memphisb><memphisc>Z<memphisc><memphisd>T<memphisd><memphise>!<memphise>

What!?

It’s as if a switch has been flipped. As if nicchi has flipped sides – he’s a mirror image of himself. He pulls the rope again – <memphise>B<memphise><memphisd>Z<memphisd><memphisc>Z<memphisc><memphisb>T<memphisb><memphisa>!<memphisa> – and now the colors are reversed. It’s like nighttime but bright. Red but green. nicchi pulls the rope again: <memphisd>B<memphisd><memphisa>Z<memphisa><memphise>Z<memphise><memphisc>T<memphisc><memphisb>!<memphisb> This time things seeeeem to go back to normal. Gasping for air, he puts the rope down.

nicchi follows the coast as it curves around. The sun hits a bright and shiny thing. He picks it up: a CD-R. “Coming For You” is scratched into the rainbow plastic. Can’t eat a CD, and nicchi doesn’t know how to play it either, but decides to take it with him anyway.  

The next thing nicchi sees is a series of footprints. Or are they... paw prints? Bear paw prints! nicchi has never seen a bear. They’re scary and mean, aren’t they? Or maybe soft and sweet? Only one way to find out. The prints take him away from the beach, and into the dewy woods.

Following the paw prints through the pine trees and daffodils, nicchi reaches a clearing. A fizzling, sizzling rocket towers over him, its nose stuck in the ground. The fins point in four directions, with a different name spray-painted on each of them. nicchi looks where the paw prints are headed: Slumber Valley. That sounds cosy! nicchi starts walking, wondering what miracles lie ahead.

Collection 1:

Good Morning Miracle

Collection 2:

Dragon Toes

Everything in the nicchi world has a set of <memphis>ability icons<memphis>. These icons tell the story of nicchi, his friends, places, and products. Are you wondering what each ability means exactly? Find out below.

Care

do not wash
do not wash
handwash
handwash
dry clean
dry clean
dry clean low heat
dry clean low heat
wash at 30°C
wash at 30°C
wash at 60°C
wash at 60°C
wash at 95°C
wash at 95°C
do not tumble dry
do not tumble dry
dry flat
dry flat
dry in shade
dry in shade
drip dry
drip dry
do not dry
do not dry
tumble dry low
tumble dry low
tumble dry medium
tumble dry medium
tumble dry high
tumble dry high
water resistant
water resistant
not water resistant
not water resistant
do not bleach
do not bleach
temperature range
temperature range
shelf life after opening
shelf life after opening
do not throw away
do not throw away
iron
iron
treat with leather conditioner
treat with leather conditioner

Materials

leather
leather
silk
silk
cotton
cotton
rubber
rubber
wax
wax
wood
wood
fur
fur
metal
metal
iron
iron
silver
silver
gold
gold
wool
wool
epoxy
epoxy
oil
oil
bone
bone
meat-based
meat-based
plant-based
plant-based
synthetic
synthetic
hair
hair

Creatures

cow
cow
pig
pig
horse
horse
chicken
chicken
dog
dog
dinosaur
dinosaur
ostrich
ostrich
human
human
fish
fish
zebra
zebra
deer
deer
dragon
dragon
toad
toad
snake
snake

Product features

not original
not original
slightly original
slightly original
mostly original
mostly original
fully original
fully original
not functional
not functional
read instructions
read instructions
free repairs
free repairs
handsewn
handsewn
machine sewn
machine sewn
new moon
new moon
waxing crescent
waxing crescent
first quarter
first quarter
full moon
full moon
third quarter
third quarter
waning crescent
waning crescent
sun
sun
knitted
knitted
three layers
three layers
no flash
no flash
no sun
no sun
worldwide
worldwide
prophylactic
prophylactic
gift
gift
music
music
recyclable
recyclable
soft
soft
hard
hard
flash
flash
made in Amsterdam
made in Amsterdam
upload
upload
cloud
cloud
two layers
two layers
four layers
four layers
clock
clock
download
download
organic
organic
lukewarm
lukewarm
warm
warm
hot
hot
durable
durable
flower
flower
chargeable
chargeable

Warnings

danger
danger
toxic
toxic
radioactive
radioactive
smoking
smoking
no smoking
no smoking
do not eat
do not eat
age 3+
age 3+
age 18+
age 18+
age 65+
age 65+
keep dry
keep dry
violence
violence
keep quiet
keep quiet
stain
stain
sniff first
sniff first
do not throw in toilet
do not throw in toilet
sexual content
sexual content
choking hazard
choking hazard
flammable
flammable
face up
face up
breakable
breakable
fear
fear
bad language
bad language
keep out of sun
keep out of sun
no pictures
no pictures
virus
virus

Stories

nicchi
nicchi
no nicchi
no nicchi
crime
crime
puzzle
puzzle
luck
luck
good luck
good luck
bad luck
bad luck
getting better
getting better
getting worse
getting worse
search
search
black hole
black hole
time
time
reverse
reverse
play
play
play/pause
play/pause
fast forward
fast forward
back to the future
back to the future
spades
spades
hearts
hearts
diamonds
diamonds
clubs
clubs
happy
happy
sad
sad
key
key
peace
peace
spice
spice
ghost
ghost
connection
connection
bomb
bomb
chewy
chewy
mobile
mobile
lock
lock
eggplant
eggplant
friend
friend
sweet
sweet
blood
blood
spirit
spirit
star
star
protection
protection
mail
mail
notification
notification
evidence
evidence
frosty
frosty
snow globe
snow globe
identification
identification
game
game
night
night
crystal ball
crystal ball
tent
tent
healing
healing
turd
turd
exit
exit
no fish
no fish
broken
broken

Gender

female
female
male
male
non-binary
non-binary
genderless
genderless
intersex
intersex
transgender
transgender
femme
femme
butch
butch

Founder, creative direction, design, manufacturing

Nicholas Riis

Art direction, co-creative direction, website

Sam de Groot

Character design, illustration

Nicolai Schmelling

Words

Nicholas Riis, Sam de Groot, Paul Haworth

Graphic assistance

Boldizsár Tóth, Claes Storm, Ivie Onaiwu, Laura Opsomer, Roméo Abargel

Typeface

Set (Berton Hasebe)

Product photography

Hodgin Hust

Image post-production

Guido Deg

Custom leather

Ecco Leather (with thanks to Marie Burlot)

Interns

Bonnie Ogilvie, Killian Mercadie

Special thanks

Nora Turato, Taco & Tuna and Mom for love and support

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